Digital Publishing is a relatively new, and quickly growing industry which offers a variety of benefits to creative entrepreneurs and to existing brick and mortar businesses alike. But what exactly is digital publishing? How does it work, and how does one get started in this field? Hopefully the following post will shed some light on this subject for you.
Since the first days of the Internet, opportunity minded individuals have been brainstorming new ways to earn revenue via the world wide web’s powerful information distribution capabilities. Many good ideas have been hatched and remain to this day such as, email marketing, social media marketing, and digital publishing.
Here’s how digital marketing works, in a nutshell: a couple of entrepreneurs get together and decide that they want to publish a paid monthly newsletter of stock tips, so they form a company, which we’ll call “Acme publishing”. Acme publishing hires writers who know about the industry to contribute monthly columns, and they decide to sell subscriptions to their newsletter for fifty dollars per month. The company gets a merchant account, a payment processor, and a website on which to sell their newsletter, and just like that they are in business.
As you can see, the costs of running such an operation are can be very minimal in the beginning. No physical office or factory is necessary, and it’s simply a matter of producing content, setting up infrastructure, and then of course doing some hard core marketing to get the word out about the companies digital offerings.
If Acme publishing can get just 2,000 subscribers they will be generating 100K/month in sales right out of the gate. Then, from there they can develop addition digital products such as ebooks, video training courses, and premium level newsletters that command higher prices.
This is therefore a very attractive business model that has garnered the interest of many would be digital publishing company owners. The problem is that very few people are knowledgeable when it comes to all of the various aspects of running such a business. Seeing this need for quality information, several Internet marketing “gurus” have developing training courses to help would be publishers, the most critically acclaimed of such training courses is Anik Singal’s new Publish Academy program. This course is a follow-up the Singal’s popular Profit Academy program which provided a more generalized education on Internet marketing with a focus on email list building and traffic generation.
In his new course, Singal focuses on the ins-and-outs of setting up and running a successful digital publishing business, taking students through all of the steps of the process – from product creation, through funnel development, and then provides extensive training on the best, and most affordable ways to drive qualified leads into one’s funnel.
While owning a digital publishing business certainly sounds like a great idea, it is important to remember that such a business require a great deal of dedication and ongoing work. Of course there are those who have successfully brought in management to run the day to day operations, and others who have sold their publishing companies for healthy exits, but these cases are by no means the norm.
If you are interested in getting into this field I would take time to consider the somewhat steep learning curve, and ask yourself if you have the leeway and financial security to dedicate a year of your life to getting such a business off the ground with no guarantee of it’s success. If so, I’s always recommend finding a wise mentor to learn from, and to go through all of the top training courses (like that Publish Academy program I mentioned.)
One thing is for sure, the Internet will only continue to get more and more popular, and more and more people will be buying digital info products. And, by becoming a publisher, you stand to reap the benefits of this massive global shift in consumer buying behavior.